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STRATEGY

Central Idea

The Campaign to Change Direction is faced with the challenge of changing the way the world addresses mental health by improving the overall understanding of emotional suffering and its consequences. 

Strategy

At 221 Creative, our mission is to place Campaign to Change Direction into the lives of our target audience by empowering them to change the stigma of mental health. We built an advertising campaign focused on keeping ourselves and those close to us from missing moments in life.

Measuring Success

Over the course of 2020, we will measure...

  • Social media impressions​ on Twitter, Instagram, & Facebook

  • Follow consumer engagement after the release of the Snapchat & the campaign's Snapchat Filter

© 2019 by 221 Creative.

  • Facebook - Grey Circle
  • Twitter - Grey Circle
  • Instagram - Grey Circle
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