Creative Executions

Print Ad

For our print advertisement, we wanted to focus on a particular moment in life that friends like these would be able to share. All while bringing attention to the issue that 1 in 5 Americans are diagnosed with a mental health condition by only showing only four people and having the feeling that someone is missing.

Radio Ad

For this radio advertisement, the point we wanted to get across to the listener is the shock and impact that can come from the negative results of mental health and not being able to receive help.

Television Ad

For the television advertisement, we wanted to get our key message of “Don’t Miss This Moment” to be present the whole 30 seconds. A birthday is something that everyone has and is a very significant part of your life that you don’t want to miss.

Social Media Ads

For our social media advertisements, we wanted to pick out key moments in people's lives that are special in some way. In doing this, we used a polaroid frame as another way of signifying a memory.